The Huffington Post

The Huffington Post is a news website that has built an identity as a youthful,active, weblog that was created in response to websites such as The Drudge Report.  Through its early years, The Huffington Post's identity dealt mainly with perspectives and agendas that were liberal/leftist.  Although this website is far from center, The Huffington Post has become far less bias since it was acquired by AOL.  The website has since tried to move beyond left-right partisanship and bring truthful, revealing coverage of issues that should be of interest to  the social-media generation.  Rather than presenting predictable thought processes about issues that are important to a particular demographic, The Huffington Post strives to present issues that are important to the progress of humanity and pertinent to the unification of the population.

The "brand" presented by The Huffington Post is new, fresh, and hip.  There is an air of sophistication about this website that makes it more desirable than others.  It has an attitude that makes you feel like they know something you don't.  It is the "cool uncle" of other news sites that rehash traditional rhetoric and I believe this is what helps the site to attract its audience.  This "cool uncle" image should not and does not detract from the quality of content that is published by the site.  It does, however, present an image of new excitement, which helps attract interest in the issues that are covered.

Overall, I would say the this news site advocates change.  It encourages its readers to lead active lives and to   have a hand in shaping the world around them.  The language used and the stories covered are crafted in such a way that the readers comes away with a sense of duty.  To care about an issue and take a stance, one way or the other, and I feel they are quite effective in this.

The only fault that I find with The Huffington Post is its lack of bipartisanship.  While leftist/liberals are criticized from time to time and the site has moved more center since its purchase by AOL; it still remains a forum for liberal commentary.  The Huffington Post should continue to report on issues that merit attention, but make arguments based in logic rather than partisanship.